Joe Long designed his first cheerleading uniforms for the University of South Carolina 30 years ago, when he was a member of the squad. Long studied graphic design and asked the coach of the 1984 ...

In 1976, I was an 11-year-old girl who had always wanted to be a cheerleader, and the only part of Super Bowl X that caught my attention was the cheerleaders performing on the sidelines. Little did I ...