Cheez-It's gluten-free crackers aren't the only new variety hitting shelves in 2026.

When fans descend on Orlando’s Camping World Stadium Dec. 31 for the Cheez-It Citrus Bowl, it marks a major fan experience opportunity for the popular cracker brand. This year that includes a range of ...

CHICAGO, Sept. 8, 2025 /PRNewswire/ -- See It. Taste It. Crunch It. Cheez-It ® is unleashing its biggest innovation in three years, something unlike anything fans have ever crunched before. Enter ...

Cheez-It's list of flavors is growing with several additions, some of which were teased last summer, and others that come as a complete surprise to fans. On Thursday, Cheez-It officially confirmed the ...

Rumors of the product’s existence first circulated on social media last spring and were later confirmed by Kellanova (which was subsequently acquired by Mars, Inc.) in July 2025. Mars called the ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...