Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

The limited-time event, which is being called “Ingredient Quest,” was designed by Chipotle to “educate its Gen Z fans on the brand’s 53 real ingredients while giving them the opportunity to claim free ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a "new, ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

NEWPORT BEACH, Calif., April 29, 2025 /PRNewswire/ -- Chipotle Mexican Grill today announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Do you remember when brands launched their first products in Second Life, ...

GameSpot may get a commission from retail offers. Fast food giant Chipotle is adding a new item to its menu, Garlic Guajillo Steak, and it is debuting inside of a video game. Chipotle has partnered ...

Diana is a News Writer from Peru. She graduated as a journalist in 2020 and has since gained experience in news, social media, and marketing. Previously, she worked as a tech and gaming news writer in ...

A promotion timed to Cinco de Mayo is part of the brand’s efforts to meaningfully ramp up marketing during what’s usually a softer summer season. Chipotle says Ingredient Quest and the larger ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...

GameSpot may get a commission from retail offers. April 7 is National Burrito Day, and Roblox is celebrating the occasion by launching a new burrito-themed game ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. I never wanted ...