Choice theory provides a fundamental framework for understanding how individuals and groups make decisions, integrating elements of economics, psychology, and sociology. This interdisciplinary field ...

Disrupting left superior frontal sulcus selectively impaired perceptual but not value-based decisions, revealing segregated ...

Learn about the life and works of James M. Buchanan, a Nobel Prize-winning economist and pioneer of public choice theory and ...

Psychological measures of decision making could help researchers better understand and model individual differences in Multiple Criteria Decision Making. However, such measures have so far gained ...

Hand choice, an unconscious decision, is influenced by target-related information, but if these are non-informative, the choice will be approximately 50-50. In this equilibrium situation, non-target ...

Traditional economics does an excellent job explaining human decision-making in situations where people have all the facts and are thinking logically. Nevertheless, in our everyday lives, we often do ...

Our lives are a collection of endless choices: The average American adult makes 35,000 decisions every day. But the sheer volume of options in our modern world—especially in digital spheres such as ...

There's a reason Adrienne Adhami is able to run marathons, write books, host podcasts and be a keynote speaker to industry-leading companies like Microsoft and Spotify: she's able to make good ...

What’s the big idea? Every moment is filled with how we’ve decided to spend our time, and that time defines us. We make value judgements (often automatically) of our options and follow similar ...