People say they hate AI-made ads. But in reality, they perform just as well as human-made ads and are often more cost ...

A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

A new study conducted by Taboola, in collaboration with university researchers, has found that AI-generated ads match human ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

GenAI ads perform just as well as human-made ads, according to a study commissioned by Taboola. In raw data, AI ads saw a ...

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...

Google rolled out AI Overviews to all U.S. users in May 2024. Since then, publishers have reported significant traffic losses, with some seeing click-through rates drop by as much as 89%. The question ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...