A study conducted by four leading universities found that AI-generated advertising outperforms human creative, as long as it ...

Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...

A Columbia Business School study says AI ads on average garner more click-throughs, providing they don’t ‘look like AI.’ ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

A new study conducted by Taboola, in collaboration with university researchers, has found that AI-generated ads match human ...

Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Creating content, regardless of the topic, has become more challenging in the last few years. You might be thinking of AI and ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

GenAI ads perform just as well as human-made ads, according to a study commissioned by Taboola. In raw data, AI ads saw a slightly higher average click-through-rate (CTR) (0.76%) compared to human ads ...

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews ...