This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Clorox today (March 11) launched a new brand platform, ...

Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that first-party data allows for deeper consumer ...

The makers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are bolstering their defenses against store-brand rivals like Walmart's Great Value products as shoppers’ budgets ...

Sales at Clorox jumped 22% in its most recent quarter with millions of people growing more vigilant about cleaning routines in the pandemic. The company also announced Monday that Linda Rendle will ...

Home care products are hardly the sexiest category when it comes to online marketing. And less than 1% of such products are sold via e-commerce. Even so, a new study suggests that brands in the $24 ...

LAS VEGAS (KTNV) — MGM Resorts announced it is teaming with The Clorox Company as the exclusive provider of disinfectant and hand sanitizing products for guests to use at its properties.

Clorox products will be available at MGM Resorts properties in Las Vegas and throughout the U.S. LAS VEGAS, March 2, 2021 /PRNewswire/ -- MGM Resorts International (NYSE: MGM) today announced it is ...