Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Los Angeles Mayor Antonio Villaraigosa Monday unveiled a new logo for clothing made in L.A. Monday. The city has been working with local designers and manufacturers on a strategy to raise the profile ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

The city of Dallas' logo seen under R.L. Thornton Freeway near Zang Boulevard and Clarendon Drive. Everton Bailey Jr./The Dallas Morning News Dallas has been using its logo for around 50 years, while ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

Every great brand has its hero piece, an item that immediately comes to mind when you think of the label. For Supreme, it’s the box logo T-shirt. For Ralph Lauren, it’s the polo shirt. Sebastian ...

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Everton Bailey Jr./The Dallas Morning News The Dallas City Council on Wednesday approved paying a law firm up to $200,000 to continue a legal battle over the city’s ...