Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Bridgestone Golf has been heavily involved in ball fitting since 2007, accumulating data from more than 3 million fittings that has helped it formulate recommendations over time. Those fittings have ...

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

New platform solves the “discovery problem” in the golf equipment market, allowing golfers to compare over 370+ club fitters by technology, pricing, and brand availability. JACKSONVILLE, Fla., Dec. 4, ...