A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards ...

The watchdog accepted that Co-op had price-matched a range of staple items, but found some products were compared with ...

Co-op stated that all of the products featured in the banner at the top of the Aldi price match landing page were priced matched to the retailer. It added that if any of the items were removed from ...

Aldi issued the Advertising Standards Authority with a lift of 45 items it believed were not suitable for comparison.

A Co-op advert promoting its Aldi price-match scheme has been ruled misleading by the ASA for failing to compare similar ...