Of these three consumer stocks, this longtime Warren Buffett favorite has the far more certain path to solid returns.

Despite Coca-Cola's reputation as a defensive stock, its current valuation is too high, making it an overvalued value investment with limited upside potential. Coca-Cola's dividend yield is consistent ...

The latest collaboration between adidas Originals and Coca-Cola serves as a high-octane reminder of the “logo-mania” era, ...

Coca-Cola's iconic brand power hasn't translated into strong investment returns, significantly underperforming the S&P 500 over the past decade. Despite global reach and recognition, the company has ...

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

Forbes contributors publish independent expert analyses and insights. Ryan Finley writes about transfer pricing and international tax. Coca-Cola has finally filed its long-awaited brief with the ...

Forbes contributors publish independent expert analyses and insights. Sughnen Yongo is a Midwest writer covering Black women, pop culture. Jul 18, 2025, 07:02am EDT Jul 21, 2025, 11:26am EDT Still ...

A former Senior Publishing Editor on the Dow Jones Newswires team at The Wall Street Journal, Aaron earned a Bachelor's degree in Economics from the University of Michigan and a Master's in Journalism ...

American consumers don’t need to fret about President Donald Trump’s tariffs on aluminum raising the price of their can of soda. Two weeks ago, Trump announced a 25% tariff on all steel and aluminum ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top-selling ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...