Coca-Cola brought the FIFA World Cup™ Original Trophy back to India, celebrating with Coke Studio Bharat Live in Delhi and Guwahati.

The FIFA World Cup 26™ Trophy Tour returned to India with live music, fan experiences and Coke Studio Bharat Live events in Delhi and Guwahati.

Coca-Cola brought the FIFA World Cup Original Trophy Tour to India, pairing the global football milestone with the debut of Coke Studio Bharat Live.

Clicks, carts and content are all part of the same recipe, Manolo Arroyo, Coca-Cola’s EVP and global CMO, tells The Drum. The modern media system brings together retailers, shoppers, online content ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...