Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), today announced that ...

Despite the recent disbanding of the Rogue Ad Agency that was previously responsible for all of Cadillac’s current advertising, we’ll still see a few of the company’s previously-produced commercials ...

Ad paid and presented by Cisco. "Their minds can be free to imagine the unimaginable" Lance West, principal, Schurz Elementary School. This school principal wanted to improve his students' maths ...

Frowns, smiles and other facial expressions are set to join brain activity and other observed responses as the latest predictors used in ad testing research. Research agency Millward Brown has added ...