A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

"We can be blind to the obvious, and we are also blind to our blindness." –Daniel Kahneman Cognitive dissonance, a psychological phenomenon first identified by Leon Festinger in 1957, refers to the ...