This is part of a package on cold calling. Read the next post: Why Your Cold Calls Aren’t Working. While there are other (and usually more effective) ways to generate sales leads, many companies still ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

You have probably come across pundits questioning the viability of cold calling in the digital era. Technological advances have indeed changed how businesses interact with consumers making cold ...

Whether you’re a seasoned sales professional or a new entrepreneur, you must be prepared to make cold calls—unsolicited pitches for your products or services directed at potential customers. The ...

Opinions expressed by Entrepreneur contributors are their own. Even if you run a scalable Internet business, you should still look beyond online channels for product validation and sales strategy ...

It's no surprise that cold calling remains one effective way to get your foot in the door with new leads. But for many, cold calling is a scary prospect. What if you forget what to say? What if they ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...