Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

A pioneering innovation for instant and long-lasting relief from problem of tooth sensitivity Mumbai, June 8, 2011: Colgate-Palmolive (India) Ltd, the market leader in oral care, today announced the ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste ...

In a reprieve for Colgate Palmolive (India) Limited, the Bombay high court (HC) on Thursday allowed the multinational consumer products major to resume sale of its Colgate Sensitive toothpaste. HT ...

Picking toothpaste is one of the most important decisions you can make for dental hygiene. Supermarket brands offer a variety ...

Colgate-Palmolive (India) Limited, the market leader in oral care, has extended distribution of Colgate Sensitive, a unique everyday toothpaste for patients with dentine hypersensitivity to make it ...