The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

Colgate-Palmolive (India) Ltd has increased its advertising and promotional (A&P) spending by 8.2% year-on-year to Rs 822.46 crore in FY 2024-25, up from Rs 760.42 crore in the previous year, as the ...

(Reuters) - Colgate-Palmolive Co's shares sank on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices to spur enough demand.

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 min 33 sec ago By Ad Age Staff - 26 min 54 sec ago By Adrianne Pasquarelli - 2 hours 49 min ago By Erika Wheless - 2 hours 57 min ago ...

Last week, I womp-womped the beginning of Pride month commercial season by calling out Bud Light for their rather cynical attempt at brand queerance by having straight ambassadors Amy Schumer and Seth ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...