The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

When we’re kids, one of the first ways we can differentiate ourselves is by answering a simple question: What’s your favorite color? It’s such an innocuous question, and yet the answer has endless ...