Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

Our current color theory has been wrong for 100 years, and getting it right could have huge implications for electronics, textiles, paints, and even the planet, as a new model could save millions of ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...