Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

Marketers across all professions know they have a tiny window of time — often a fraction of a second — to snag their audience's attention. Just think of all the ads you encounter daily, most of which ...

A massive part of interior design is understanding and showcasing the intricate and delicate nuances of color in a space. While artists and designers usually study color theory at length to become ...

Artist unknown, “Emily Noyes Vanderpoel in her home” (ca. 1920), (photograph courtesy Litchfield Historical Society) Though her name is virtually unknown today, Emily Noyes Vanderpoel enjoyed a modest ...

First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued with a friend over whether something is blue or green, you’re not alone. A new ...

Introduction : Cloven tongues of fire -- Modern chromatics : Ogden Rood and the wrong-workings of the eye -- From chemistry to phanerochemistry : Charles Sanders Peirce and the semiotic of color -- ...