Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Color science is the term we use to describe the ‘look’ of colors from particular cameras or brands. It sounds like it should have a definite technical basis, but it’s actually quite hard to pin down ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

"Is color real or illusory, mind independent or mind dependent? Does seeing in color give us a true picture of external reality? The metaphysical debate over color has gone on at least since the ...

RIT’s Program of Color Science is partnering with counterparts from the Norwegian University of Science and Technology (NTNU) to provide faculty and students new foreign exchange learning ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an ...

Inspired by the remarkable camouflage abilities of octopus and cuttlefish, Stanford researchers have developed a soft material that can rapidly shift its surface texture and color at extremely fine ...