You might say it’s just a pigment of your imagination ...

RIT’s Program of Color Science is partnering with counterparts from the Norwegian University of Science and Technology (NTNU) to provide faculty and students new foreign exchange learning ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

Butterfly wings get their color in ways that almost feel impossible. Up close, each wing is made of countless tiny scales that either hold pigment or manipulate light. The oranges, reds, and browns ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an ...

"Is color real or illusory, mind independent or mind dependent? Does seeing in color give us a true picture of external reality? The metaphysical debate over color has gone on at least since the ...

When someone says “as white as snow,” it’s easy to envision what they’re talking about. We often think of snow as a dazzling ...