Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

When you close your eyes or sit in pitch darkness, what do you see? Most would instinctively say “black,” but your brain is telling you something else. That deep, indescribable hue isn’t true black—it ...

One of the reasons why it's so important to calibrate monitors carefully is that we all see different colors, as this simple online test proves. Is it blue, or is it green? It's a question that should ...

Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

The average human eye can see as many as 10 million variations in color, according to some estimates, from purest gray to laser green. Now scientists say they’ve broken out of that familiar range and ...

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only when ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...