You might say it’s just a pigment of your imagination ...

Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...

Last week, scientists from the University of California, Berkeley, and the University of Washington shocked the internet by announcing they’ve discovered a new color that can be experienced only when ...

When you close your eyes or sit in pitch darkness, what do you see? Most would instinctively say “black,” but your brain is telling you something else. That deep, indescribable hue isn’t true black—it ...

One of the reasons why it's so important to calibrate monitors carefully is that we all see different colors, as this simple online test proves. Is it blue, or is it green? It's a question that should ...

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