Since its introduction in 2004, more than nine million Goodyear Assurance ComforTred all-season tires have hit roadways in OE applications and in the replacement market. Even after six years of being ...

MONTEREY, Calif.—Goodyear's launch of the Assurance ComforTred Touring passenger tire will be supported by one of the company's largest marketing efforts ever, in part because of the use of online and ...

Tire dealers attending the Akron-based tire maker's 2010 Dealer Conference in Kissimmee not only learned about the next generation Assurance ComforTred tire, they're getting a set of their own to try ...

Tires look simple and can easily be taken for granted, but their design can be quite sophisticated, from the rubber compound chemistry to the tread design. That’s where CR plays a key role. Through ...

Buying new tires can be a tiresome task. Tires are pricey and, being universally black and round, hard to tell apart. Plus, you can’t really try them out yourself. It makes mattress shopping seem ...

It’s common knowledge that keeping your tires properly inflated is a simple yet essential step toward good fuel efficiency. But figuring out what high-efficiency tire to buy in the first place is ...