As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

A strategy is the approach you use to fulfill an objective. For example, if your communication objective is to increase awareness of your product among media by 20 percent, engaging in a press-release ...

Strategic communication allows a business to convey a message internally and externally and to be receptive to outside feedback. In a cake bakery there are multiple channels for communicating. You ...