In October 2013, a moon-orbiting NASA spacecraft aimed a laser beam at Earth, 239,000 miles away. Within seconds, the intended recipient—an observatory in New Mexico—locked onto the beam of infrared ...
GfK launches communication tracker, mapping effectiveness and impact of every brand experience point
NUREMBERG, Germany--(BUSINESS WIRE)--Too often marketers base their cross media strategy on analysis of only a narrow range of touch points. The danger of this is that the results can suggest their ...
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