The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

A study called “Branded in Memory” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of ...

Companies young and old go through changes and growing pains over the years. It’s hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.

Part of the appeal of such seemingly random numbers is their mystery, and the accompanying tease that they might hold some secret meaning. This explains the popularity of the use of area codes as ...

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...

Did you know these logos have hidden messages? As consumers, we see company logos daily. If you stop at 7-Eleven, you see its logo as soon as you pull in. If you make a pit stop at Dunkin’ for coffee, ...

In this world, branding is important. Just think of all the company logos we’ve had seared into our consciousness since childhood. There’s a good bet many of us understood what the McDonald’s arches ...

To improve user trust in emails, the industry created the Brand Indicators for Message Identification (BIMI) standard. Gmail will start rolling out the resulting verified company logos over the coming ...