Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

When a company points out its own advantage, or a competitor's weakness, in its advertising by making direct or indirect references to the competition, it's called comparative advertising. In 1979, ...

Comparative advertising means that you directly compare your business or product to a competitor's offering. This ad approach is commonly used by companies in a competitive positioning strategy. In ...

The power of comparison: How ads stack up against each other [This is an AI generated image. Credits: Ideogram] Comparative advertising is believed to be a strategic marketing approach where a brand ...

The potential for negative outcomes is a very real possibility when prominent non-professional service brands identify one other by name in their campaigns. Services advertisers who use strictly ...

CA Brijesh and Shubham Shende of Remfry & Sagar describe why the Indian courts seem to be taking a more lenient view of comparative advertising “Creativity may well be the last legal unfair ...

A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Alistair Payne explains ...

Editor’s Note: Donalt J. Eglinton is a member of the Business Litigation and Intellectual Property Practice Groups at Ward and Smith, P.A. Our commercial world generally consists of a free market ...

IP law balances protecting individuals and companies from unfair use of their endeavours with promoting healthy competition – and comparative advertising clearly demonstrates this balance IP law is ...

NEW YORK: Even though a brand may feel empowered by its category leadership, comparative advertising may not work to the product's advantage, according to a new study in the Journal of Advertising ...