Dena Bateh, adjunct faculty member in Saunders College of Business, presented “The Use of Game Theory in Building Sustainable Competitive Advantage” at the seventh International Conference on Applied ...

Competitive equilibrium and auction theory together form a vital framework for understanding market efficiency and the strategic allocation of resources. Competitive equilibrium denotes a state where ...

Competitive advantage refers to the unique edge a company possesses over its rivals, enabling it to generate greater value for its stakeholders or offer superior value to its customers. This advantage ...

For businesses looking to innovate more successfully, combining the principles of creativity theory and design thinking may ...

NOTE: This course meets on Mondays and Tuesdays from 3:10-5:10PM in Q1. It will not conflict with Wednesday weekly courses in the 3:10PM timeslot. This course aims to give students a mastery of all ...

How to factor the new technology into your strategy by Scott Cook, Andrei Hagiu and Julian Wright By making it vastly easier and cheaper to create or improve products and services, generative AI has ...

With the biggest sporting event in the U.S. right around the corner, I’ve been thinking a lot about what it takes to “win” against the competition. Identifying a competitive advantage is one way small ...

Gen. Chance Saltzman, chief of space operations, speaks at the 40th Space Symposium. Credit: Thomas Kimmell Photography The question now is whether Gen. Saltzman should immediately begin applying all ...

A robust data strategy is paramount for harnessing generative AI (GenAI), which is poised to significantly elevate global GDP by $7 trillion and enhance productivity within the next decade. In my ...