The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Small businesses keep track of the competition. In large corporations the activity is formalized. Operating managers within large companies usually conduct competitive analysis as part of preparing ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

In today's fast-paced business landscape, the ability to understand your competitors is more critical than ever. With rapid advancements in technology, particularly in artificial intelligence (AI), ...

What Is Peer Group Analysis? Potential Pitfalls of Improper Peer Group Analysis A Three-Step Process to Choosing the Right Peer Group How to Use Peer Analysis Across the Investment Workflow A ...

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...