This is a preview. Log in through your library . Abstract This paper uses the technique of computer-aided text analysis to evaluate the meanings of 240 advertising slogans. Content analysis performed ...

DDB Chicago’s win of the $200 million Dell Computer advertising business this spring appears to have hinged on a “Jerry Maguire” moment between the agency’s executive team and Michael Dell. In the ...

A screen shot here, a mouse mat there: why does most computer advertising outstrip the millennium dome in the tedium stakes? "I can only remember one computer ad ever winning a major creativertising ...

Troubled IBM has five ad agencies singing the blues, but Leo Burnett Co. and four other shops are still in contention for its estimated $80 million personal computer advertising account. According to ...

JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for audience measurement. This first-of-its-kind initiative in Asia's metro advertising industry leverages ...

Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas including investing, insurance portfolio management, finance and accounting, personal investment and financial ...

In trading on Thursday, advertising shares were relative laggards, down on the day by about 2.8%. Helping drag down the group were shares of Thryv Holdings, off about 22.5% and shares of WPP off about ...