In his office at EA, Andrew Wilson sits dreaming. Specifically, the CEO is dreaming about ways to deliver ads to EA players, up to (and including) potentially sticking them into the corporation's ...

WTF?! Microsoft just dropped another monthly Windows 11 update. The KB5039302 patch landed this week, bumping up 22H2 builds to version 22621.3810 and 23H2 builds to 22631.3810. While security fixes ...

Google started testing them in 2023 and found them lucrative. Google started testing them in 2023 and found them lucrative. is a senior editor and founding member of The Verge who covers gadgets, ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

A change PlayStation 5 players noticed that caused promos for YouTube videos, game ads and patch information to display on PS5 game title screens was a bug, and it's being fixed, the company said late ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...