Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

That also holds for in-game ads, season passes, and other "nonsense that isn't actually the game." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...