The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

Some predict that the power industry will not be able to avoid the inevitable digital revolution. Analog supporters highlight the lack of market success of products released throughout the years – ...

Some U.K. retailers have been declining magnetic stripe payment cards following a major conversion in February to the Europay, MasterCard, Visa smart card security standard. The problem appears to be ...

The Central Railway may undertake a block on Sunday midnight to carry out conversion of traction to the 25 KV network after it cancelled its plans for the same on Saturday midnight at the last minute.

Jaipur: Confusion reigned over society land transaction registrations Monday as several registrar offices across Rajasthan refused to adhere to ‘oral orders' suspending the need for land conversion ...

Confusion and contradiction prevailed in the reported incident of ‘conversion’ of five people to Christianity in a village in Bhagalpur district of Bihar as all of them have given a written statement ...