BOCA RATON, FLA. — PepsiCo, Inc. is investing in its data analytics capabilities to stay ahead of the evolving consumer marketplace, said Hugh F. Johnston, chief financial officer, during the ...

In explaining a data and analytics operating model, it is helpful to understand the business context. As the consumer experience becomes increasingly digitized, companies have access to massive troves ...

America's wealthiest households are accounting for a growing share of consumer spending as market-driven gains in their net worth fuel a wealth effect, a new analysis by Moody's Analytics finds. The ...

The app ecosystem’s nonstop growth finally slipped this past year. An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile ...

Experian completed the sale of two of its consumer analytics offerings — Hitwise and Simmons Research — to Symphony Technology Group (STG). The company states that it will receive $47 million, with ...

Amazon launched its newest analytic tool, Store Analytics, which provides anonymous and aggregated data about which products shoppers are discovering, considering and purchasing to brands to help ...

This may sound counterintuitive coming from an analytics company, but analytics are not the “point” of analytics software. Making smarter decisions and delivering better business outcomes are the main ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data generated by ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Reimagining business for the digital age is the number-one priority for many of today's top executives. We offer practical advice and examples of how to do it right. Read now Nike has acquired Zodiac ...