Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Citations: Tybout, Alice M., John Hauser, Frank Koppelman. 1978. Consumer Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer ...

Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...