When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

High-quality consumer data is essential to successfully innovating and marketing new CPG products – but it is also expensive and difficult to obtain via traditional research methods, and it can take ...

Horizon Media research unit Horizon Futures has issued a report taking an in-depth look at evolving cultural identities in the U.S. that it asserts are reshaping how brands connect with consumers. The ...

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007. Dr. Lee is a consumer psychologist. Her expertise is in ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...