Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

High-quality consumer data is essential to successfully innovating and marketing new CPG products – but it is also expensive and difficult to obtain via traditional research methods, and it can take ...

New research guide examines how consumers assess beet root extract supplements based on formulation transparency, clean-label standards, and long-term routine usability.

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...