Lloyds Banking Group has launched a trial with behavioural health fintech Good With to use a psychology-based approach to ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Nigeria’s spirits market is growing rapidly, driven by youth demographics, social media influence, and affordable packaging ...

Fresh UK retail data indicate that consumer confidence is starting to stabilise, with sentiment on personal finances and the ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Ramadan is a month that changes many aspects of daily life, including the way people interact with technology. Consumption patterns shift, shopping habits change, and the use of digital apps increases ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

For years, Soft POS has existed quietly within Nigeria’s payments ecosystem—available, functional, yet largely underestimated ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. In reality, though, this ...

Uber Eats Canada is diversifying its platform in response to intensifying competition within the delivery sector.