Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

An appeals court will decide if further cuts can be made to the CFPB, a key agency tasked with protecting consumers ...

Citations: Achar, Chethana, Jane So, Nidhi Agrawal, Adam Duhachek. 2017. What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making. Current Opinion in Psychology. 166-70.

A federal judge on Friday blocked the Trump administration from attempting to dismantle the Consumer Financial Protection Bureau. On Saturday, the Trump administration appealed the judge's decision. U ...

Forbes contributors publish independent expert analyses and insights. This last week Micron announced that it would discontinue its Crucial consumer products brand and focus its efforts on memory for ...