Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...

TAMPA, Fla. (April 12, 2022) – When it comes to online shopping habits, the collective wisdom dictates that consumers gravitate toward the highest-rated products. The difference between a 4-star ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

TechTarget defines a digital twin as "a virtual representation of a real-world entity or process" that "functions as a proxy for the current state of the thing it represents ... in the early stages of ...

Starting a new business can be a leap into the unknown. The main question I think you should ask when starting a business or pivoting to a new one is whether to trust your instincts or rely on data.