Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

TAMPA, Fla. (April 12, 2022) – When it comes to online shopping habits, the collective wisdom dictates that consumers gravitate toward the highest-rated products. The difference between a 4-star ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Jonathan Gurwitz, the Credit Lead at Plaid helping customers incorporate cash flow data to make smarter risk decisions, noted recently that Plaid is announcing its Consumer Report, a new solution that ...

Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

TechTarget defines a digital twin as "a virtual representation of a real-world entity or process" that "functions as a proxy for the current state of the thing it represents ... in the early stages of ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...