As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Aug 20, 2024, 10:26am EDT New research finds that over half of companies ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Citations: Achar, Chethana, Jane So, Nidhi Agrawal, Adam Duhachek. 2017. What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making. Current Opinion in Psychology. 166-70.