Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

While businesses have long used data to drive decision-making, sophisticated software and cutting-edge AI tools are enabling an unprecedented level of data access and analysis. Gartner, Inc. projects ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Citations: Achar, Chethana, Jane So, Nidhi Agrawal, Adam Duhachek. 2017. What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making. Current Opinion in Psychology. 166-70.