Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...

Cognitive flexibility plays a huge role in your decision-making process. It refers to your ability to adapt your thinking and ...