A consumer brand can be a powerful and durable competitive advantage. While brands can naturally erode or strengthen over time, bad management decisions can torpedo the power of a brand very quickly.

Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

Discover the meaning of a rain check, its origins, examples, and your rights as a consumer. Learn how rain checks work in retail and protect against unavailability.

Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

Consumer staples and consumer discretionary have one thing in common: they affect consumers. In falling stock markets and weak economic climates, the term "consumer staples" became more familiar in ...

Consumer packaged goods are essential, everyday low-cost items that need frequent replenishing. E-commerce growth and COVID-19 significantly increased online CPG shopping. Challenges like inflation ...