EXCLUSIVE: Largo, the AI-solutions company backed by Sylvester Stallone, has acquired U.S. consumer research and market ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

LONDON, ENGLAND - MAY 10: A shopper carries bags through the Oxford Street financial district on May 10, 2024 in London, England. The Office for National Statistics (ONS) revealed that the UK's gross ...

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

BluePill builds "AI consumers" — digital twins of real audiences — that accurately predict how people will react to products, campaigns, and ideas in minutes at 90% lower cost. BluePill solves a ...

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These techniques ...

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that ...

U.S. consumer sentiment took a sharp hit in January, signaling a tectonic shift in households' perceptions of the economy.