In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

BluePill builds "AI consumers" — digital twins of real audiences — that accurately predict how people will react to products, campaigns, and ideas in minutes at 90% lower cost. BluePill solves a ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

Market research is a $90 billion industry that helps brands figure out how to best present themselves to potential customers. But that market insight isn’t cheap, nor is it quick. Cashew Research ...

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that ...

The Consumer Products – Staples is operating in a difficult demand environment, as companies navigate a macro landscape where household budgets remain stretched and purchasing decisions are ...

Discover what a market is in economics, its various types, and common features. Learn how markets function, both in physical spaces and through virtual platforms.

Terry Lane is a writer for Investopedia with 25 years of experience in journalism and communications. He covers personal finance, Congress, government regulations, and economics. L.E. Baskow / Las ...