Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

The modern-day consumer differs a lot from those of even 20 years ago. We’re used to online marketing now, and we consider the internet a part of everyday life. However, we are still driven by the ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

Even when the product is right, and the market is ready, there’s still one lingering question that marketers hate: How should the product be priced? What should it cost the consumer? And how should it ...

Beyonce’s brands are hot. Jennifer Lopez’ brands remain popular but are declining. However, if you are still longing for a bottle of Cher’s fragrance, you’ll have to search on eBay. The basis of these ...

Michael Luchs received funding from the Templeton Foundation through a grant from the University of Chicago School of Divinity. Every fall I anticipate the winter holidays with almost childlike joy. I ...

Rachel Feltman: It’s almost Thanksgiving, and you know what that means: it’s already been “Black Friday” for, like, a week. What used to be a post-turkey American shopping tradition has ballooned into ...

Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...